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Top 5 hygiene brands on the market
Posted on January 7, 2022
The Fast-Moving Consumer Goods (FMCG) sector is the fourth largest sector in India, with household and personal care accounting for 50% of FMCG’s sales in India. It is expected to increase at a CAGR of 14.9% to reach US $ 220 billion by 2025, from US $ 110 billion in 2020. Personal care, also known as toiletries, is used in beautification as well as in personal hygiene. There are different brands in India offering various products such as hand washing, disinfectant wipes and sprays, shower gel and shampoos. To meet the daily needs of such a large population, many national and multinational brands are involved in manufacturing and marketing.
The following list tries to capture the different brands that are popular among consumers for different reasons ranging from being economical, organic, or made with natural infused ingredients:
1- WiZ treatments – Safe, innovative, refreshing and merging cutting edge technology with traditional beauty charms and “India ka Apna Hygiene Brand” – these are the words that WiZ, one of the fastest growing Indian brands for skin care products. personal and hygiene, represents. Established in 2001, WiZ Care is a subsidiary of Cossmic Products, one of the leading OEM manufacturing companies in India and a brand renowned for its vast experience, focus and expertise in high quality personal care and hygiene products. quality and affordable since 1978. Founded by Mr. Reetesh Dhingra and Ms. Manisha Dhingra, WiZ’s “Be Clean, Be Happy” vision lays the foundation for its customer-centric approach and attitude towards colleagues and stakeholders. Advocating and practicing world-class standards of hygiene, ethics, convenience, legality, accountability and transparency, WiZ’s industry-leading product line incorporates state-of-the-art manufacturing facilities to maintain the consistency available at price. factory with more than 51 refreshing fragrance products with premium quality products. The expansive, fast-growing brand product line includes hand cleansers, hand sanitizers, disinfectant wipes and sprays, cleansers made with only vegan ingredients, body washes, wet wipes , shampoos and deodorants.
2- ITC LIMITED- ITC limited is an Indian conglomerate that has thrived in the Indian market for over 110 years, providing it with a deep understanding of Indian consumers. It is based in one of the country’s main metropolitan cities, Kolkata. The manufacture of various hygiene products is part of their activity.
3- JOHNSON & JOHNSON- As a pharmaceutical company, Johnson & Johnson even manufactures several types of medical products and devices. It is one of the most reputable manufacturers of personal care products in the world. They make products like baby powder, facial cleansers, first aid products, contact lenses, etc. All of their employees in 60 countries are united in a common mission: to help people everywhere live longer, healthier and happier lives.
4- Hindustan Unilever Ltd– With over 85 years of heritage in India, headquartered in Mumbai city, HUL or Hindustan Unilever Limited is India’s largest FMCG company. Driven by their goal of trivializing sustainable living, some of the most widely used products from one of India’s biggest exporters are Lakme, LUX, Lifebuoy, Rin and Surf Excel.
5- Patanjali– Patanjali Ayurved (commonly known as Patanjali) is an Indian multinational consumer packaged goods company based in Haridwar, India. It was founded by Ramdev and Balkrishna in 2006. Its office is in Delhi, with manufacturing units and a head office in the Haridwar industrial zone. The company manufactures cosmetics, Ayurvedic medicine and food products.