More than 1,500 nutrition brands on JD Health doubled their sales year-over-year during JD618 big promotion

by Viviane Yang

JD Health launched an online pharmacy consultation service on June 28eproviding users with faster and professional pharmaceutical care in collaboration with experienced clinical pharmacists from offline hospitals.

The “Pharmacy Clinic” portal is integrated into the JD Health App. Its range of services ranges from the evaluation of drug efficacy, the recommendation for the optimization of drug use, the follow-up of drug treatment, the popularization of pharmaceutical knowledge and more.

The target users of the services include people who take a variety of drugs for the treatment of chronic diseases, who use special drugs such as special dosages or drug delivery devices, who are in special physical states such as during pregnancy, lactation or with hepatic and renal impairment and others, and which present adverse effects requiring the monitoring and interpretation of a pharmacist.

Data from China’s National Medical Products Administration showed that as of the end of February, there were about 638,700 licensed pharmacists in the country, a disproportionate number compared to the size of China’s population of over 100. a billion people.

“It is imperative to advance the digital transformation of pharmaceutical services,” said Jiawei Wang, deputy director of the Chinese Pharmacists Association. “By leveraging technological innovation for integrated outpatient service both online and offline and deepening home service, the social value of pharmacists can be maximized.”

A survey conducted by West China Hospital of Sichuan University and cited in China Pharmaceutical E-commerce Industry Research Report 2022, showed that patients have a high demand for online pharmaceutical services under the impact of the pandemic. Of the respondents, 91.6% prefer to be reminded by medication processing software; and 53.4% ​​prefer to ask a pharmacist questions online, compared to 25.9% who choose to seek advice from hospital drug counters for clinical pharmacy questions.

Since founding JD Pharmacy, JD Health’s omnichannel pharmaceutical retail business, in 2016, the company began offering online pharmacist consultations to its customers, becoming the first such service center for consumers. COPC (Customer Operations Performance Center) standards. and 100% licensed pharmacists. Meanwhile, JD Pharmacy is actively adopting AI technology to develop its knowledge base and smart pharmaceutical solutions, creating another layer of risk control for drug use in addition to physician guidance.

Yiting Wang, general manager of pharmaceutical department of JD Health, noted that JD Health’s “pharmaceutical clinic” is designed to provide more professional, convenient, consistent and in-depth pharmaceutical service to meet users’ personalized consumption needs. drugs at minimal cost.

The company will continue to develop its pharmaceutical service capabilities that can help improve the distribution of medical resources across China and meet the growing health needs of the people, contributing to the “Health China 2030” plan with the aim of providing better healthcare services to every citizen, Wang added.

(vivian.yang@jd.com)

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