Flora Beauty to Launch CBD MIND Naturals and Awe (Ô) Skin Care Brands at SHOWFIELDS | New

MIAMI & TORONTO – (BUSINESS WIRE) – October 27, 2021–

Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading cultivator and manufacturer of cannabis products and brands globally, today announced that its Flora Beauty division has signed a agreement with SHOWFIELDS to present its two skincare brands, MIND Naturals and Awe (Ô), in its flagship store in South Beach, Miami, as well as through its online store. The campaign launch is scheduled to begin on November 8, 2021.

SHOWFIELDS is a revolutionary retail concept designed to engage and inspire the journey of discovery through revolving experiences with brands and communities, creating a stage for immersive storytelling to unlock new channels for offline growth. The inclusion of the Flora Beauty brands underscores the appeal of these new brands and is expected to create significant brand awareness among the American consumer ahead of the holiday season.

“We are very happy to see a forward thinking retailer like SHOWFIELDS researching our brands for their new flagship location. Beyond the ability to generate additional income, we are thrilled to be a part of this innovative concept that reinvents experiential retailing and gives us the opportunity to tell the compelling stories of these brands, ”said Luis Merchan, President and CEO of Flora Growth. “As mission-driven brands, the ability to gain visibility and credibility with a partner like SHOWFIELDS validates the cultural relevance of MIND Naturals and Awe (Ô) and demonstrates their ultimate potential as we continue to increase awareness. of the market to the American consumer. “

This opportunity was realized thanks to the major recognition of the Mind Naturals brand during the 2021 Cosmoprof North America (“CPNA”) event. Specifically, MIND Naturals’ CBD-rich moisturizer was selected for its innovation in biodegradable packaging and featured in a report on the most forward-thinking products from CPNA exhibitors produced in collaboration with renowned international authority. beauty trend forecaster, BEAUTYSTREAMS.

About SHOWFIELDS

SHOWFIELDS is the ultimate curator of the most interesting brands, stories and unique experiences from around the world. With its mission to bring inspiration to all who cross its threshold, the brand empowers creators to unlock retail as a channel and run “retail campaigns” using its platform. -exclusive digital and physical form. The flagship retail concept location is at 11 Bond Street, New York City, with its second location recently opened in December 2020 at 530 Lincoln Road, Miami, and pop-up experiential locations such as SHOWFIELDS x Los Angeles at Century City launched this year. For more information, please visit https://showfields.com/.

About Flora Growth Corp.

Flora is a cannabis company that relies on natural and profitable growing practices to supply cannabis derivatives to its various cosmetics, hemp textiles, and food and beverage business divisions. As the operator of one of the largest outdoor growing facilities, Flora strives to bring a premium premium product to market at prices below market prices. By prioritizing natural ingredients and value chain sustainability in its portfolio, Flora creates premium products that help consumers restore themselves and prosper. Visit www.floragrowth.ca or follow @floragrowthcorp on social media for more information.

Caution regarding forward-looking statements

This document contains forward-looking statements. In addition, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections regarding future events, which we derive from information currently available to us. These forward-looking statements relate to future events or our future performance, including: the size of the cannabis and cannabis products markets; collaboration with third parties; and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use terms such as “may”, “should”, “expects”, “anticipates”, “considers”, “believes”. “,” Estimate, “plans”, “projected”, “predicted”, “potential” or “hope” or the negative of these terms or the like. In evaluating these forward-looking statements, you should consider a number of factors, including: our ability to change the direction of the Company; our ability to keep pace with new technologies and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statements. Forward-looking statements are only predictions. The forward-looking events described in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions. our subject. We assume no obligation to publicly update or revise any forward-looking statement, whether due to uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by we or our representatives do not perform, except as required by applicable law.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211027005465/en/

CONTACT: Investor Relations Contact:

Evan verard

evan.veryard@floragrowth.ca Public relations contact:

Cassandra Dowell

+1 (858) 264-6600

flora@cmwmedia.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA FLORIDA

INDUSTRY KEYWORD: ALTERNATIVE MEDICINE COSMETICS RETAIL TRADE HEALTH AGRICULTURE NATURAL RESOURCES FOOD / BEVERAGE

SOURCE: Flora Growth Corp.

Copyright Business Wire 2021.

PUB: 10/27/2021 07:05 / DISC: 10/27/2021 07:06

http://www.businesswire.com/news/home/20211027005465/en

Copyright Business Wire 2021.

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