Flora Beauty Launches CBD MIND Naturals and Awe (Ô) Skin Care Brands with GlossWire | Business

MIAMI & TORONTO – (BUSINESS WIRE) – October 28, 2021–

Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading cultivator and manufacturer of cannabis products and brands globally, today announced that its Flora Beauty division has signed a agreement with GlossWire to introduce its two skin care brands, MIND Naturals and Awe (Ô), to the digital beauty market of GlossWire. The campaign launch is scheduled to begin on November 10, 2021.

GlossWire is an innovative global marketplace featuring a highly organized mix of emerging and established brands making an impact in beauty and care spaces. Swipe technology and social integration tools provide brands with valuable data and information in real time. The inclusion of the Flora Beauty brands underscores the appeal of these new brands and is expected to create significant brand awareness among the American consumer ahead of the holiday season.

“As GlossWire examines innovation and trends in beauty and wellness, MIND Naturals and Awe (Ô) match the criteria of what we look for when bringing in emerging and established beauty brands,” said Kimberly Carney, Founder and CEO of GlossWire. “The fact that both are under the umbrella of Flora allows us to have a broader conversation about how we can support them from a trend and technology perspective, which the GlossWire Marketplace excels at providing to brands and the consumer. “

“We are very happy to see an innovative technology platform like GlossWire researching our brands for their market. This unique intersection of technology and beauty enables discovery, storytelling and a deeper understanding of the client, ”said Luis Merchan, President and CEO of Flora Growth. “Partnering with a platform like GlossWire not only increases market awareness for MIND Naturals and Awe (Ô), but also allows us to further differentiate our brands by tailoring future products and offerings to our customers’ needs. “

This opportunity was realized thanks to the major recognition of the Mind Naturals brand during the 2021 Cosmoprof North America (“CPNA”) event. Specifically, Mind Naturals’ CBD-rich moisturizer was selected for its innovation in biodegradable packaging and featured in a CPNA Exhibitor’s Most Cutting-Edge Product Report, produced in collaboration with BEAUTYSTREAMS, an authority internationally renowned for forecasting beauty trends. Additionally, Flora Beauty has launched a campaign with revolutionary retailer SHOWFIELDS to feature MIND Naturals and Awe (Ô) at its flagship store in South Beach, Miami, as well as through its online store.

GlossWire is a two-sided global marketplace providing a single solution for personalization, innovation and real-time information. For the consumer, GlossWire delivers an organic discovery of global beauty dedicated to conservation, education, and community with immersive swipe voting and commentary for brands. Beauty brands can take advantage of this feedback to further expand their offerings to consumers to improve and streamline their strategies. For more information, please visit https://www.glosswire.com/.

Flora is a cannabis company that relies on natural and profitable growing practices to supply cannabis derivatives to its various cosmetics, hemp textiles, and food and beverage business divisions. As the operator of one of the world’s largest outdoor growing facilities, Flora strives to bring a premium premium product to market at prices below market prices. By prioritizing natural ingredients and value chain sustainability in its portfolio, Flora creates premium products that help consumers restore themselves and prosper. Visit www.floragrowth.ca or follow @floragrowthcorp on social media for more information.

Caution Regarding Forward-Looking Statements

This document contains forward-looking statements. In addition, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections regarding future events, which we derive from information currently available to us. These forward-looking statements relate to future events or our future performance, including: the size of the cannabis and cannabis products markets; collaboration with third parties; and our business prospects and opportunities. You can identify forward-looking statements by those which are not historical in nature, particularly those which use terms such as “may”, “should”, “expects”, “anticipates”, “considers”, “believes”. “,” Estimate, “plans”, “projected”, “predicted”, “potential” or “hope” or the negative of these terms or the like. In evaluating these forward-looking statements, you should consider a number of factors, including: our ability to change the direction of the Company; our ability to keep pace with new technologies and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statements. Forward-looking statements are only predictions. The forward-looking events described in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions. our subject. We assume no obligation to publicly update or revise any forward-looking statement, whether due to uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by we or our representatives do not perform, except as required by applicable law.

CONTACT: Investor Relations Contact:

KEYWORD: FLORIDA UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: ALTERNATIVE MEDICINE COSMETICS RETAIL TRADE HEALTH AGRICULTURE NATURAL RESOURCES FOOD / BEVERAGE

SOURCE: Flora Growth Corp.

Copyright Business Wire 2021.

PUB: 28/10/2021 07:05 / DISC: 28/10/2021 07:06

Copyright Business Wire 2021.

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