Five Maori-Owned Beauty Brands We Think You’ll Love

A small selection of rongoā Māori goodness we have on our beauty department wishlist...


A small selection of rongoā Māori goodness we have on our beauty department wishlist…


Founded by Tiffany Jeans (Ngāpuhi) with a focus on artisan fragrances and candles in divine packaging. The recent release, the $260 Uku Candle, features the brand’s earthy Ngutu Pā scent and comes in a container made from clay sourced from Waiheke Island – with proceeds going to Protect Putiki.


Tama Toki (Ngāti Wai, Ngāpuhi) grew up on the Great Barrier Island of Aotea, drawing inspiration from the land and traditional Maori health practices to launch this brand in 2016. Known for using ingredients like the kawakawa and mānuka, and its striking minimalist design, the Mānuka Honey Mask 500+ MGO, $85, is a standout.

* Is “probiotic skincare” really worth it?
* Korean professional cosmetics dancer Leshego Mpe swears by
* Horowhenua rings in Matariki with storytelling, kapa haka and a mid-winter dip

Mamaku Skin Care

We are excited about this brand, launched by sisters Tessa, Adele and Karen (Ngāti Kahungunu, Tainui, Hauraki, Ngāti Whitikaupeka, Ngāruahine, Ngāti Awa, Rangitāne o Wairau). The product is tight, native mamaku hero as an ingredient for its healing and moisturizing properties that can aid in the treatment of eczema – as seen in Hero Advanced Hydra Gel, $48, with more products including creams and mists to come.

Hau Botanicals

Mahuru Wilcox’s (Ngāti Awa, Ngāti Ranginui) passion for herbal remedies and rongoā led to the creation of Hau in 2018 – with a small but powerful selection of oils, balms and masks using oils essentials, kawakawa and mānuka, including the popular Wāhine body oil, $40.

Tutu Rongoa Maori

A whānau affair by Jen (Muaūpoko, Pakakohi), Courts (Ngāti Porou) and Ruby (Muaūpoko, Te Āti Awa Taranaki, Ngāti Raukawa Waikato), who “believe in simple and effective medicine based on tikanga and aroha; small batches of rongoā rākau harvested sustainably; meticulously crafted.” They have a wide selection of products, including Aunt’s “Mean Māori Mean” balm, oils, tinctures, and Kawakawa Soothing Body Cream, $20.

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