Medicine brands

IT News Online – How Transparent Payment Experiences Make Retail Brands More Valuable and Relevant (By Gilbert Lungu)

By Gilbert Lungu, Country Manager for Zambia at Cellulant (https://Cellulant.io/) As established brands in the retail industry compete aggressively to acquire, cultivate and defend their share of Zambian consumer spending, those who connect, engage and transact in the most unified way. and frictionless will be in the best position to …

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News Office | ILLINOIS

CHAMPAIGN, Ill. – Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the United States, and one of the challenges marketers face is how to create brands that resonate with consumers who have assimilated the norms of different cultures and are able to code …

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How Tmall’s ‘Pitch Fest’ Leveled the Playground for Niche Beauty Brands

Key points to remember: Thanks to Alibaba’s Go Global 11.11 Pitch Fest, seven emerging American brands were able to get started on Tmall Global in time for the 11.11 Singles Day Festival. To prepare for 11.11, Californian clean hair brand Vegamour has launched a strong marketing campaign led by niche …

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Indigenous and indigenous cannabis brands thrive despite regulatory hurdles

Most Americans learn in elementary school that Native Americans and colonizing European pilgrims feasted together on First Thanksgiving, and that we recreate this tradition each year with our own family Thanksgiving celebrations. The truth is, the first Thanksgiving was an accidental gathering. Pilgrims fired muskets to celebrate their first harvest, …

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Natural resources: brands partner with indigenous communities for forest conservation

Consumer goods brands and retailers aiming to reduce their climate impacts or even become positive for forests can find cost-effective solutions to protect forests when they partner with indigenous communities on the ground. In the industrialized world, we have never been so disconnected from the land where we buy our …

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Precious metals brands choose branded content to enhance its emotional and symbolic value to consumers

Precious metals occupy a seminal space in the market. For most people, buying or investing in precious metals is an emotional process. Therefore, it becomes necessary that the precious metal brand engagement process forges new and important connections. But what distinguishes precious metals from any other metal is their symbolic …

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Dermstore’s Black Friday 2021 Deals Include Discounts on 200 Beauty Brands | Harry Josh Pro Tools, NuFace, Briogeo and Ilia

For those of you who need a little extra hydration in your hair, allow us to introduce you to the R + Co Perfect hair mask for TV. It has a rich, buttery feel that nourishes your hair with hydrating snow fungus extract and hydrating coconut oil to create silky, …

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Report, Marketing and Advertising News, AND BrandEquity

This image is for representation only. Travel advertising has been hit hardest by Covid-19 as the travel advertising market lost 46% in 2020. The advertising market has shrunk by only 4%. Travel advertising spend is estimated to have increased from US $ 18.0 billion in 2019 to US $ 9.7 …

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How AI Helps Brands Raise the Bar with Personalization, IT News, AND CIO

By Dhrumil Dhakan Personalization is nothing new in the marketing space. There have been various innovations over the years to make a campaign as accessible and personal as possible for the consumer and it could be argued that it is at its peak right now with personalized AI-based video messages …

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